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How often have we come across insta-worthy pictures of scrumptious food with the famous #foodporn hashtag in our feed? Way too often is my bet.

Social media is where the world is. And when it comes to the restaurant business, Twitter is the hub of foodies who are constantly on the lookout for dishes that satiate their taste buds. In short, your restaurant business has the right platform to attract new customers and engage your existing ones to build brand loyalty.

However, social media is a crowded place. It takes a copious amount of effort, consistency and a dash of creativity to stand out from the noise. Here are 4 tips and strategies to nail your Twitter marketing.

Getting started

To start your Twitter journey, begin by deciding how you would like to portray your restaurant business. If you have multiple outlets, you need to decide whether you will create different accounts or handle all of them under one profile.

In case you have a different menu, offers and promotions for different locations, it is better to run accounts separately. Also remember that if you are going to operate multiple accounts, you will need additional manpower to post regularly, say at least four times a week.

Consider all these factors before you create your account.

Attracting followers

If you want to be heard, you need followers who will actually pay heed to your messages. Competition is not just on the playing field, but also on social media. Create a unique impression in the minds of the users with campaigns and promotions.

• Identify influencers in the market and leverage their established audience to promote your business through collaboration and sponsored posts.
• Promote your restaurant page by conducting contests and giveaways.
• Utilise the popularity of trending news and associate your brand to create engaging posts. For example: create theme-specific menu surrounding the upcoming NBA season and other similar ideas to generate user interest.
• Promote your Twitter page in your outlets.

Generating creative content and conversations

Once you have your Twitter up-and-running, it’s time for the real work to begin – keeping your followers entertained, influencing new customers and in turn, increasing your sales.

Crack up a winning Twitter marketing strategy by including some of these useful practices:

• Make Twitter your platform to introduce daily specials and new menu additions.
• A picture is worth a thousand words. Let the photos do the talking about your food.
• Include Twitter-only offers and promotions to increase restaurant footfalls.
• Share customer experience to build a trusted community.
• Don’t over-promote. Talk about the thing that unites you and your users – food. Post humorous, creative food-related content and offer your users something interesting to read every time they view their feed.

Building a personality

Don’t just be a company; put a friendly-human face on your business. Be personal, funny, involved in conversations and share inside stories so that your users connect to your brand more easily.


source : http://clouddish.com/blog/succeed-twitter-marketing-restaurant-business/