Predictive Analytics: Data Can Foretell Sales!
If BI is Not Analytics, What Is Analytics Then? Business intelligence (BI) can provide the business operator with details on what happened in the past and on how it happened but not on why it happened. The answer to the question “why” is more important as it has the ability to predict future sales of any business. If something that can analyse why the particular situation had happened, the answer will bring data-driven, unbiased information about future. Consider predictive analytics What Is Predictive Analytics? To predict the ever-changing business trends, the best tool in hand is predictive analytics, which is one of the advanced analytics. It uses various techniques such as statistics, artificial intelligence, data mining, machine learning, and so on to analyse plethora of available data to forecast the future market. Why Does Predictive Analytics Matter? Wherever human choice is involved, predictive analytics can be used to analyse the market in advance and predict